Friday, April 29, 2011

Welcome to the Era of Multimedia Production - an Insider's Guide.

This will be the new home connected to the e-book "An Insider's Guide to Being a Stock Media Artist" (not 100% sure of the exact title yet). Stay tuned in the spring of 2012 when the 1st edition of this powerful, time saving and informative e-book becomes available.

Here are some of the highlights:

  • What is stock media?
  • Who buys stock media.
  • Why is stock media becoming more and more popular?
  • Learn in a few days what took years of experimentation on how to create, market and sell stock media successfully. 
  • Learn insider's secrets on how to acquire and create stock media.
  • Learn insider shortcuts and "how to" in presenting your stock media
  • Understand the nature of the stock media business and how it can benefit you.
  • Learn how to make, and no, this doesn't mean get rich quick, but nice income from your stock media.
  • Get additional benefits and updates on market changes, trends, news and the scoop from sellers to buyers right here, in this blog.  
About the author:

Andreas (a.k.a. Vader) Hohl started his career in mechanical engineering in Switzerland. He worked for large companies and realized quickly that the real excitement was in the oncoming data processing revolution. Yes, this was many years ago. He eventually leveraged his excitement regarding data processing into a not too long of a career as a computer programmer. Along came the Internet. So did some major changes in the entire world of computing. Andreas realized from day one that content is and always will be king. Without content, television, the internet or any entertainment genre would not exist today. So over the last 10 years, Andreas took all of his knowledge of technology, added an artistic flair and now has become a well known cinematographer for the film and television industries. As he put it, even back in the early dial-up days of the net, "Multimedia is where it's at! Multimedia will always prevail, no matter what!" - His reasoning was simple; If a picture paints a thousand words, than how many words do moving pictures paint?

In Andy's own words:
As people suffer with or from information overload, they in general have come to the conclusion that it is easier and more entertaining to get information in a visual format such as video or film. It's quicker and more entertaining than having to read it in many cases. Reading sometimes can be a very boring thing to do. Particularly when it comes to "white papers" or reports that contain mundane information. Hence, by default, when a video presentation is created, it automatically demands to be entertaining. It is a not so new world on television, but expediently migrating to the net. I look at this way; back in the late 70's early 80's a business was not considered to be real unless they had a fax number. Today, if you don't have a video presentation on your website, the odds are, bye bye. And if you do have such a presentation, it better be damn entertaining. Otherwise, bye bye.

With that in mind, just think of all the stock media requirements needed to make that happen. The shift for production houses requirements is really happening. They now also need to feed the net, no doubt. However, we are now at the point where the net has almost leveled the playing field with television. It no longer is just those big companies that make or can afford to have TV commercials made. It now is just about everyone and anyone in the production marketplace.

Stock media offers up something unique that isn't always so obvious. It allows to keep the budgets within the reality of the smaller business or the individual. The entrepreneur. You know, that guy on the corner selling his specialty widgets. They all need to tell their story and they use lots of stock media to do so. Stock media will most definitely help any production look "richer". That's what this is all about.

But there's so much more to this story. And it will be coming soon. So Stay tuned - Arriving on a Screen near You! -  Spring 2012

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